I had been working on a marketing project for a while, but it was all back end stuff. When the time came to actually contact people, I had to figure out what email address to use. My personal one is personal. My blog one would be pretty inappropriate (I use the “eff werd” too much). And anyway, who wants to work with some girl who is emailing out of blue? So I started a company.

If you click on the picture you can see the site.

The copy isn’t exactly the way I want it, because I wrote it rather quickly. Najla, copywriter extraordinaire, is working on that for me.

I call it Pink Moose because I really, really like the word “Moose” (MOOOOOOOSE!) and I figured the logo would be great. Pink can be saccharine, but when it’s a pink moose, it’s less Pretty Pretty Princess and more whimsical and funny and not too serious.

I’m not sure if this is the permanent logo, but it’s what Rob came up with in a pinch, and it’ll do. I’m NOT paying someone to design a logo, and my attempts at drawing a moose have left me regretting skipping most of the second semester of my illustration class in college. (I got a B anyway, a fact that my then-boyfriend found deplorable, because I was literally never there.)

I’ve done marketing like this for another company. I enjoyed it (even though the pay was poo) because I learned a lot about what works and what doesn’t, and I also got an abundance of tiny secrets on “going the extra mile”. For instance, she insisted that any paperclip that was not red (to match her logo) was to be banished from the office! Sounds weird, but made all of our outgoing, paper-clipped packages look SO special. All of my paperclips are going to be pink! I also learned a lot of what I would do if the firm was MINE: things like handwritten labels (we HAD to have typed in her office, and I always wanted to hand write them) and recycled material packaging and paper.

I’m pretty excited, although I’m overwhelmed because my home office is not up to par. That is tonight’s task, along with making cupcakes for Jen’s birthday tomorrow. These are the ones I made for her last year:

This year I have something pretty special planned, too!