blah blah blah

Blatt Signature Wrapping

Back in 2008 I mused about having a generic roll of wrapping paper for everything. I have a collection of a few different rolls that I only sort of like, and there’s no where in my apartment to store them. Plus they’re kind of a jumbled mess.

Finally I ordered a roll of 30 lb*. brown kraft paper to wrap everything in. I also ordered some blue ribbon, and now if you see a brown kraft package wrapped with this ribbon, you know it’s from Rob and Amber. We’re branding!

(That’s a social media joke.)

I LOVE having one roll of wrapping paper for everything and all occasions. It feels so classy and organized. What I don’t like is how BIG this roll is. I thought it would be much smaller and more manageable, but the whole thing rolled up is just under a foot in diameter and weighs about a zillion pounds.

I had the package shipped to my grandma’s house, and she told me it was stuffed behind a chair by the front door because she wasn’t strong enough to lug it further into the house than that.

“Uh, oh.” I said.

I went to fetch the box, and when I saw it I had a tiny panic. I drew a breath and hauled it into the kitchen to open it.

Rob took one look at the gigantic package dragging behind me and goes, “Amber, what did you BUY?” and then busted up laughing when I tore it open and howeld, “I thought it would be smaller!”. It’s 1625 feet, which is just over one-third of a mile (or half a kilometer). I guess I just didn’t visualize it!

We are fairly certain that this roll will outlive us, and so, this blog post is for posterity, because I’m sure they are wondering: the brown roll of kraft paper that’s still around is from great-great-grandma Amber. Enjoy it, dears.


*If you have similar thoughts, I suggest going for a 36 lb. instead. This is just a touch too flimsy for me, but I’ll manage. Oh, and also, get a SMALLER ROLL.


  1. Pammer

    June 8, 2010 at 9:04 pm

    I do this too! It’s the BEST. I love ribbons more than paper and the brown paper is the best backdrop for any ribbon. Also? The occassional stamp. Or kids marker drawing. Once? A coffee mug ring. (On purpose)

    You brand like a bandit, baby.

  2. robyn

    June 9, 2010 at 10:40 am

    i do this as well! although i tend to switch up my ribbon based on the person/occasion – but that’s mostly because i’m trying to use up my ribbon stash!

    and you’ll go through the paper faster than you’d think – i bought a small roll from our local office supply store and went through it in a flash! i’m actually jealous of your large roll!

  3. Gavin

    June 9, 2010 at 11:42 am

    How cool! I think I might steal this idea. I usually end up in a panic because I have either the wrong kind of wrapping paper or no wrapping paper at all. Plus, this way I can customize the paper with drawings or stickers!

    That reads a lot dorkier than I thought it would.

  4. West Coast Amber

    June 9, 2010 at 12:24 pm

    Love it! I do this to. I drew on the paper with crayons to give it the “wrapped by a kindergartener” effect when I wrapped my mom’s Mother’s Day present. Your bow looks way prettier than mine, though.

  5. That’s a Wrap! at The Amber Show

    December 7, 2010 at 4:29 pm

    […] “Blatt signature wrapping” worked out really well for Hanukkah, although I’m thinking of starting a ribbon […]

Leave a Reply