In January, I picked three big goals for year and wrote them on the back of my paper calendar.
1. Get at least two blog features
2. Sell wedding albums.
3. Book ten big weddings.
I managed to get two blog features, both in Simply Elope. You can see my feature on Colm and Marie who eloped to Central Park and read my five best eloping to New York City tips here, which got shared on Facebook 45 times. Not too shabby.
There were a LOT of albums sold. Because I can over-analyze anything to death, I realized pretty quickly that if I spent too much time researching every single option and every single album company available to wedding photographers I would get overwhelmed and stuck, so I just jumped into the album game for the first time this year and opted to figure everything out as it went along. It’s been messy and hectic, but at this point most of my elopement clients and virtually all of my big wedding clients are adding albums to their wedding packages. This makes me happy; it’s more money in my pocket, and it’s so fun to get them back from the printer and ship them off.
Maybe it’s just me, but often when I start “selling” there’s the “does this make me a slimeball?” question feeling, but in the case of upselling my clients on albums, I genuinely, sincerely believe that everyone should have one, so I’m able to sell them easily. It feels only amazing and good to look a client in the eye and say, “This is a good price on a great product that I believe you should have. Your grandchildren will thank you. In fact, look how much I love my own grandma’s wedding album.”
Yes to wedding albums.
And finally, I booked eleven big wedding this year so NAILED IT. My goal for 2016 is fifteen, which feels impossible, but which my entire life’s experience tells me is not. I have two officially on the books right now, so thirteen more to go. Tell your friends.