Summer Slump

I have to admit something: I’m feeling a little stuck. It’s wedding season… for everyone else, it seems. I am not nearly as busy now as I was last year. Reports are coming in from all over, too: everyone “in the middle” is feeling the pinch of weddings not booked.

There’s a bell curve in the wedding industry. There are low budget people and large budget people in almost equal (smaller) numbers, but most couples – and most wedding vendors – are right in the middle. There are a LOT of really amazing couples and weddings, and a LOT of really talented vendors in the middle, too. Still, talking to almost anyone who has been in business for a while will reveal that staying “in the middle” will result in burnout after a few years, and I’m watching it happen as my peers round the curve then stall out. The push to high end clients is tricky and takes a lot of work.

I’m trying to do the work, of course. My photography is stuff I’m really proud of, but I don’t have a lot of variety in my portfolio. I do the same handful of things very well. I am trying to fill in the gaps while learning new skills that will help push me over the edge. I really want to be able to take care of my family on my own with wedding photography as my full time job. But right now, I feel like I’m in a bit of a slump.

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